![1C929C33-8C4D-4F55-BCB2-95F7860E5108.jpeg](https://images.squarespace-cdn.com/content/v1/59a912d3f14aa182d03f3438/1577625862342-9XLIQ6TRQ6W6DFG30UKB/1C929C33-8C4D-4F55-BCB2-95F7860E5108.jpeg)
OUR BRAND VALUES
To equip parents with quality toys that help guide their child's development every step of the way.
To minimise the impact on our environment by choosing carbon-neutral delivery, compostable packaging, and only stocking brands that will stand the test of time.
“Children need the freedom and time to play. Play is not a luxury. Play is a necessity.”
- Kay Redfield Jamison (Contemporary Professor of Psychiatry)
"Almost all creativity involves purposeful play."
- Abraham Maslow (Psychologist)